We build sales team competencies

Effective B2B sales using MEDDICC sales process employed by globally recognized, high-growth companies.

Why MEDDICC Sales Methodology is the best

The best sales process of the sales departments

Variations MEDDICC that are the most comprehensive qualification process used by sales leaders worldwide. MEDDICC is an acronym representing individual stages and steps required for effective selling. A framework that is flexible enough to adapt to sales for small and medium-sized businesses as well as enterprise organizations.

Qualifying customer needs at the highest level

MEDDICC (MEDDPICC sales) in practice

01 M (1)

Metrics

Investigate the economic benefits for your client's most important indicators. Check how your solution or your service can improve the client's business.

02 1

Economic Buyer

The economic buyer is the person in the purchase process who decides to spend money on purchasing a product or service. The project sponsor is the one who can say NO when others say YES.

03 2

Decision Criteria

Decision criteria are the guidelines under which a buyer decides to choose a solution or service. These are most often a set of requirements, guidelines, and procedures that an organization has defined for purchase processes.

04 2

Decision Process

The decision process is a series of steps that the buyer must take to make a decision to purchase a product or solution. Identify who and what needs to happen for your solution to land on the right desks.

05 3

Paper Process

One of the factors that often determines how quickly and whether at all we will sell our product or solution. Identify the process, people, and time you will need to positively resolve formal matters.

06 4

Implicate Pain

You're selling a solution to a problem your client has. Identify the real pain points and make them think only about the quickest solution. Reach out to people in the organization who are affected by this pain and involve them in the purchasing process.

07 5

Champion

A Champion is our ambassador at the client's place. This is a person who is convinced of our solution, has a high level of authority in the organization, and is able to influence purchasing decisions. Without a champion, you can forget about a quick victory.

08 5

Competition

Find out who you are competing with for the client's attention. It can be a competitive solution, but also other internal projects fighting for the budget, decisions to make the solution themselves, or maintaining the status quo.

09 5

Compelling Event

A series of events that need to happen for the project to gain momentum. It could be a client who likes your solution, has a budget for the purchase, but for some reason, isn't deciding. Something needs to happen that will make the purchase of your product or solution possible.

meddicc

Effective sales process

Why MEDDICC (MEDDPICCC)

2

x

more closed won opportunities

35

%

shorter sales cycles

200

%

higher average contract value

50

%

higher customer retention

Companies that are using MEDDICC (MEDDPICCC)

Development of sales team competencies.

MEDDICC Training

meddicc

B2B value-based selling

Who will leverage MEDDICC

Learn MEDDICC and MEDDPICCC

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What do our clients ask us?

Frequently Asked Questions

MEDDPICCC is the most comprehensive qualification framework used in the sales process to large companies with complex organizational structures. In creating your process, you don't need to use the full MEDDPICCC, instead, you can apply its earlier iterations, MEDDICC or MEDDPICC. The flexibility of MEDDPICCC makes it applicable in sales to small and medium-sized businesses, but also for enterprise-class companies.

When starting your journey with MEDDPICCC, it's important to know the ideal customer profile, meaning which company would benefit most from our solution, the value proposition of your product or service, which is our market differentiator and the value it delivers. It's also good to have an idea of how our client purchases, i.e., what the buying journey looks like among our ideal clients.

In the sales and qualification process, there's no such thing as the best. Everything boils down to the product we sell, who our client is, and how they make decisions to purchase new products and services. MEDDICC and its various variants are certainly not for companies selling in a transactional model. MEDDICC is designed for products and services that we sell in a consultative model.

Congratulations, the decision to use MEDDICC in your company is one of those investments that will bring benefits to your sales team very quickly. There aren't too many studies available on the market about implementing MEDDICC. Hence our initiative to popularize knowledge about effective implementation of this qualification method in sales processes. Use the form below and contact us, we will certainly be able to help.

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